Fundraising online can be a tricky process. While the age of technology continues to grow, so does the number of things you should avoid in hopes of reaching your campaign goal. Today, we’re going to tell you five mistakes to avoid when raising money online.

  1. Don’t start off slow. Ideally, you should aim to raise 30% of your goal in the first few days of opening your fundraiser for donations. This way, people who aren’t connected to your story will see the numerous donations your campaign has already received and will be encouraged to donate to your cause. They best way to do this is to count on your family and friends to start you fundraiser off on the right foot. As a boost, RedBasket.org offers the Good Start Fund to all newly publishing campaigns! The fund gives an initial $50 donation as a head-start in the fundraising process!
  2. Don’t put your campaign on autopilot. Reaching your fundraising goal takes more than just setting up an online fundraiser. To make people aware of your cause, consider posting regular updates to help donors follow you throughout your campaign. You can also use social media and community events to promote your cause!
  3. Don’t try to do it all by yourself. Just because you have to put in work to make your campaign successful, doesn’t mean you have to do it alone. Recruiting a couple of people to act as your advocates will help keep your fundraiser running smoothly without overwhelming you. Better yet, your advocates may have media connections they can use to spread the word about your cause.
  4. Do take it offline. While social media is a popular method to create awareness, spreading the word the old fashioned way can earn just as many donations! Hang up flyers, send texts, make phone calls, or send postcards. You can even talk to local businesses about the possibility of hosting a fundraising event in conjunction with your RedBasket.org campaign!
  5. Don’t use more than one platform simultaneously. While using more than one platform seems like a good idea, it can be confusing and overwhelming to donors. Instead, focus on one campaign at a time and dedicate yourself to spreading the word about your cause to reach the most donors.

 

Lauren Fischer
Communications Specialist
Lauren is the Communications Specialist for RedBasket.org. She writes content for the blog, social media and other materials, as well as secures media coverage for RedBasket.org projects!