When someone is in the middle of devastating event like illness or natural disaster, they may not have the time or energy to create and manage a fundraising campaign. That’s where advocates can help.

What is an Advocate?

A fundraising advocate is someone who can facilitate a RedBasket.org campaign on behalf of the fundraiser. Typically, the advocate is a family member or close friend who is familiar with the situation at hand and can be the liaison between RedBasket.org and the fundraiser. Advocates are helpful in stressful situations or times of need. They allow the fundraiser to focus on their daily needs while knowing their fundraising project is being managed. A strong advocate also knows the fundraiser’s network and can speak on their behalf to spread the word about the RedBasket.org campaign.

Advocate Tips

  • Please provide your contact information as well as the fundraiser’s contact information. In order to fully complete the campaign, we do need to speak with all parties involved.
  • Ensure the fundraiser knows a campaign is being created on their behalf. Because of the sensitive nature of some fundraising campaigns, we require a fundraiser to know about campaigns created to benefit them.
  • Manage your time. The most successful fundraisers are the ones that are treated like a full-time job, so advocates are encouraged to spend time sharing the fundraising campaign among family and friends.
  • Get creative! There are many ways an advocate and fundraiser can work together to create a successful campaign. Think social media, videos, local media interviews, and events. How can you rally your community to support this fundraiser?

Fundraiser Tips

  • Don’t be afraid to ask for help! When someone asks how they can help, let them know you could use an advocate on your RedBasket.org campaign.
  • Choose the right person. Make sure your advocate knows about your situation and can educate others. We only give information about the project out to you and your advocate, so we recommend a trusted family member or friend.
  • Work together. Talk with your advocate to ensure they are only sharing information you’re comfortable with others knowing.

Community Improvement Project Tips

  • Community improvement advocates should have a connection to project and be able to make campaign decisions. An advocate might be a chapter officer, team member or community leader.
  • If you think an organization in your area could benefit from a RedBasket.org project, please have the appropriate person submit the application.
  • Remember, community improvement projects can be used to purchase supplies or goods, but operational or start-up expenses are not eligible.


If you don’t have an advocate and would like to appoint one, please call us at 877-969-7378 to add your advocate to your account.

Lauren Fischer
Communications Specialist
Lauren is the Communications Specialist for RedBasket.org. She writes content for the blog, social media and other materials, as well as secures media coverage for RedBasket.org projects!