Using Facebook has always been essential for nonprofits. The social media platform provides a way to share your mission, engage donors and show the impact of your work. Now Facebook has made it even more vital for nonprofits to use the social media platform with the introduction of their ‘Donate Now’ button.

Regarding the new button Facebook said, “Now it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.” The ‘Donate Now’ button is not a way for nonprofits to collect donations through Facebook. Rather it’s a new way to direct users to your nonprofit’s online way of collecting donations – whether that be your website or your Red Basket campaign page.

So what does all of this mean for your nonprofit and your fundraising efforts on Red Basket?

1. It puts the focus of your Facebook page on fundraising. The ‘Donate Now’ button will not revolutionize the way you fundraise nor will it instantly skyrocket donations. The value of a ‘Donate Now’ button on any website is that it clearly states the action you want your audience to take.

Red Basket Hint: Change your Facebook cover photo to highlight your Red Basket fundraiser and direct your audience to your Red Basket campaign through the ‘Donate Now’ button. You could also include arrows or text on your cover photo to direct your audience to the button.

2. It’s free! It doesn’t cost you a dime to add a ‘Donate Now’ button to your nonprofit Facebook page.

Red Basket Hint: Direct your audience directly to your Red Basket campaign to donate.

3. It takes less than a minute to set up.

  • Step 1: Select “Edit Call to Action” on your Facebook page.
  • Step 2: Select the “Donate Now” button.
  • Step 3: Insert the link to your Red Basket campaign.
  • Step 4: Test your “Donate Now” button on your Facebook page to make certain it directs to your Red Basket campaign.

If you’re still having trouble, click here to see some step-by-step screen shots.

Like any other means of fundraising, getting your audience to use the ‘Donate Now’ button is an engaging process. Simply placing the ‘Donate Now’ button on your Facebook page doesn’t mean users will automatically start clicking on it. You’ll still need to encourage donations by referencing the ‘Donate Now’ button in your regular posts and changing your cover photo to highlight the new option for giving. And when you have a minute, thank Facebook for giving nonprofits another way to reach donors!

Sources:

NP Engage article: The Facebook ‘Donate Now’ Button Should Be a No-Brainer for Nonprofits
Hubspot Blogs article: Facebook Introduces ‘Donate Now’ Button for Nonprofits: 3 Tips to Make the Most of It
Lauren Fischer
Communications Specialist
Lauren is the Communications Specialist for RedBasket.org. She writes content for the blog, social media and other materials, as well as secures media coverage for RedBasket.org projects!