Ever wonder what you should – or shouldn’t – be posting on social media during your Red Basket campaign? Here are a few helpful tips to keep in mind when posting on Facebook or Twitter.

Interact With Your Friends. Comment, like, and share their posts, and encourage them to do the same. If you listen to what your friends have to say, they’ll be more likely to listen to you in return. The Golden Rule applies to Facebook, too!

Post Photos of Important Events. Did you host a spaghetti feed? How about a gala with a silent auction? Take pictures at these events to share with your friends. They want to see the fun you’re having while making progress toward your goal. Plus, they’ll want to come to your next fundraiser!

Celebrate Accomplishments. Completed your physical therapy? Had your last chemo treatment? Tell your friends and let them celebrate with you. People love to jump on a positive bandwagon!

Avoid Negativity. We don’t expect you to sugarcoat your situation, but people are more likely to continue to read (and share) your posts if you put a positive spin on things.

Don’t Be Afraid to Ask. Your success on Red Basket depends on the number of people who see your story. So it’s okay to ask your friends to share your project with others whether it’s online or through word of mouth.

Say Please and Thank You. Always remember to be polite – manners are just as important on the Internet!

Give Concrete Examples. Your friends will feel like they’re making a bigger difference if they know exactly what their money is going toward. Tell them “Thank you for the $25 donation—it helped cover the copay at my doctor’s appointment.” Or you could try “We wouldn’t be able to afford this month’s medications without your generous gift of $75. Thank you so much.” Show your friends their kindness is being put to good use!

And Most Importantly: Never Brag or Boast. We know everybody likes nice things. And sometimes emergencies happen that necessitate a big purchase like a smartphone or even new car. But a word of warning – people won’t donate to your story if they think you don’t need the help. If you treat yourself to something expensive, try not to shout it to the world!

Your reputation online can make or break the success of your story. Social media can be tricky, but by following these simple steps, you are sure to increase your chances of success!

Lauren Fischer
Communications Specialist
Lauren is the Communications Specialist for RedBasket.org. She writes content for the blog, social media and other materials, as well as secures media coverage for RedBasket.org projects!