#TipTuesday: 3 Mistakes to Avoid
Most weeks when you receive this handy #TipTuesday in your inbox, we’re giving you ideas for things you should do throughout your RedBasket.org fundraising campaign to make it successful. Today, we’re going to tell you three things you shouldn’t do:
1. Start Off Slow. Numerous research has shown that projects that start quickly have a much higher probability of reaching their fundraising goal than projects that start off slowly. You should aim to raise 30% of your goal in the first two or three days. In order to do this, get your inner circle of supporters (think friends and family) to contribute to you right away. Others who don’t have as close of a personal connection to you will be more likely to donate to you once they see you’ve already received several donations. It’s kind of like the theory that everyone wants to be on a winning team.
2. Put Your Campaign on Autopilot. “If you build it, they will come” may have worked in Hollywood, but it’s not going to work when it comes to your online fundraising efforts. If you expect to reach your fundraising goal, you’ve got to put in the time and effort needed to do so – or better yet, recruit a couple of people to act as your advocates and help you keep your fundraising going. Keep sharing your RedBasket.org website, post frequent project updates, post fresh photos and videos and continue to try to gain media attention throughout the entirety of your RedBasket.org fundraising campaign.
3. Think Everything Happens Online. While online social media is most likely the best way to spread the word about your fundraising efforts on RedBasket.org, it is not the only way. Hang up flyers, send texts, make phone calls, send postcards, get published in newsletters – take advantage of any means available to spread the word about your RedBasket.org fundraising campaign. Many of our fundraisers have had great success holding a fundraising event, such as an auction or concert, in conjunction with their RedBasket.org campaign.