#TipTuesday – How the Cookie Crumbles

We all know that you’ve got a fundraising goal. Maybe it’s to raise $10,000 for travel and lodging expenses while you receive cancer treatments. Or maybe you’re trying to raise $12,000 to purchase a service dog. Perhaps you’re trying to raise money to purchase goods destroyed in a fire or replace equipment at a run-down park. Your overall fundraising goal is most likely a big number in the thousands of dollars.

Our tip this week is to break down your overall goal into more transparent amounts that people can easily relate to. For example, Support Kylan’s Bright Future was trying to raise $10,000 to cover a special treatment and therapy for her son’s cerebral palsy. She broke down the costs of the medical expenses by saying, “Your donation of $110.00 will cover an HBOT treatment, and $35.00 will cover an hour of conductive education.” This fundraiser was able to break down her overall $10,000 goal into smaller amounts that were more relatable to her supporters. HINT: Giving examples of specific needs with dollar amounts may also encourage donors to make a larger donation than they had originally intended.

Here are a few more common goals that our fundraisers have and how to break them down into more relatable amounts:

Raising Money For                                                                               Cost Break Down

travel & lodging one night stay                                                one tank of gas, one round trip

a service dog                                                                                        one hour of training

a fire disaster                                                                       list cost of specific items that need replaced

improving a park                                                       cost of one swing,one load of rock or planting one tree

a handicap accessible vehicle                  cost of one monthly payment or the cost to license the car

For the rest of your fundraising campaign, try to think of what a $25, $50 or $100 donation could purchase for you and let your supporters know how a donation of that amount will help you. Think of it as asking for crumbs knowing that all of those crumbs will lead to one big, delicious cookie!

You can find all of our #TipTuesday fundraising tips here.

Lauren Fischer
Communications Specialist
Lauren is the Communications Specialist for RedBasket.org. She writes content for the blog, social media and other materials, as well as secures media coverage for RedBasket.org projects!