#TipTuesday – Get Media Attention

Getting the attention of your local media and spreading your RedBasket.org fundraising campaign beyond your own network can be the tipping point that pushes your fundraising further than you thought possible. Don’t get us wrong – the majority of your donations will come from your circle of friends, neighbors, coworkers, etc. But getting your RedBasket.org fundraising campaign mentioned by your local media channels can help your campaign spread beyond your own personal network.

So…how do you get the attention of your local media? Here are some tips:

Pick the Right Time & Place

  • Scout Smaller Publications – They have smaller and more targeted audiences. It’s easier to get featured in them.
  • Think Local First – Pitch your story to local reporters. National attention typically stems from local attention first. (Don’t forget about your hometown or other cities where you’ve had roots.)
  • Watch the Calendar – Pitch your story ahead of a major holiday or other slow news day so it’s ready to go when they have time or space to fill.
  • Remain Flexible – Respond to a reporter’s call or email immediately. Say “yes” without fail if a reporter wants to interview you that same day.

Get Their Attention

  • Contact the Station – You should create a pitch that has the Who, What, When, Where, Why and How at the beginning. Choose how to share it with the station. Most stations have a “Contact Us” form. You could also email, Facebook, or tweet it to the station. If there’s no response, follow-up a few days later with a courteous phone call.
  • Keep It Short – Media offices are really busy. Write very short emails to reporters. It’s more likely to get read if it’s short and to the point.
  • Think Visually – This is especially important for TV. Always think of what images could be shown. Include a picture of your RedBasket.org fundraising campaign page and a link to it.
  • Don’t Give Up – Don’t be a pest, but keep trying every few weeks to pitch your story until you get a straight “yes” or “no” answer.

If You Remember Only One Thing

  • Always make sure that the media has the URL to your RedBasket.org fundraising campaign! You don’t want to go to the work of getting your story covered, yet not have a way for people to donate to you.

Here are a couple of examples of RedBasket.org fundraising campaigns that gained media attention:

Jacey shared her story not only with the media in Omaha, NE where she currently lives, but also with the media in her hometown. She had her story published in two newspapers and was able to raise over $17,000. https://redbasket.org/106/save-jaceys-smile/updates/2014-02-02/what-an-incredible-week

Katelyn’s story was featured in her local newspaper which helped her meet her $12,000 RedBasket.org goal in just 15 days. https://redbasket.org/183/katelyns-hopes-and-dreams/updates/2014-06-23/katelyn-is-famous

Lauren Fischer
Communications Specialist
Lauren is the Communications Specialist for RedBasket.org. She writes content for the blog, social media and other materials, as well as secures media coverage for RedBasket.org projects!